Blue Chic Hoi An | Bespoke Tailor & Luxury Custom Suits Since 1980

 Blue Chic Hoi An is a name synonymous with heritage, artistry, and unparalleled craftsmanship. Established in 1980, this second-generation family business has perfected the art of bespoke tailoring, delighting thousands of satisfied clients from around the world.

As one of the most respected tailors in Hoi An, Blue Chic is led by the eldest daughter, Thao Phuong Tran — a dynamic and dedicated leader who represents the perfect balance between tradition and modern refinement. Her tireless commitment to excellence has earned her a reputation as both a true artisan and a visionary in the world of bespoke fashion.

With an uncompromising, hands-on approach, Thao personally oversees every stage of the tailoring process, ensuring that the legacy of precision and refinement is preserved in every creation.

Under her leadership, the atelier flourishes with over 30 master craftsmen and tailors, alongside more than 20 innovative designers, working in harmony to create bespoke garments defined by timeless elegance and modern sophistication.

Each bespoke piece is created using only the finest fabrics, carefully sourced from world-renowned textile houses and selected by Thao’s discerning eye. This unwavering dedication to quality has positioned Blue Chic Hoi An as a trusted destination for luxury custom suits and refined bespoke tailoring.

Today, the brand’s reputation is reflected in its outstanding Google Reviews, with over 4,000 customers worldwide awarding five-star ratings for craftsmanship, service, and experience.

Blue Chic proudly continues its legacy, bringing exceptional bespoke tailoring from Hoi An to a global clientele — celebrating individuality, refined style, and timeless craftsmanship.